{"id":2169,"date":"2026-05-23T11:42:21","date_gmt":"2026-05-23T09:42:21","guid":{"rendered":"https:\/\/editionsdupleix.com\/?post_type=product&#038;p=2169"},"modified":"2026-05-23T11:42:21","modified_gmt":"2026-05-23T09:42:21","slug":"edward-bernays-propaganda","status":"publish","type":"product","link":"https:\/\/editionsdupleix.com\/en\/product\/edward-bernays-propaganda\/","title":{"rendered":"Edward Bernays, Propaganda"},"content":{"rendered":"<h2 data-start=\"0\" data-end=\"35\"><span role=\"text\"><strong data-start=\"3\" data-end=\"35\">The Machinery Behind Consent<\/strong><\/span><\/h2>\n<p data-start=\"37\" data-end=\"172\">What if modern democracy does not merely depend on elections, newspapers, and public debate, but on a hidden art of organizing opinion?<\/p>\n<p data-start=\"174\" data-end=\"726\">In <em data-start=\"177\" data-end=\"189\">Propaganda<\/em>, Edward L. Bernays delivers one of the most provocative diagnoses of the twentieth century: public opinion is not simply born; it is shaped. Citizens believe they choose freely, consumers believe they desire naturally, voters believe they judge independently. Yet behind these choices lies a vast architecture of influence: editors, advertisers, politicians, experts, educators, industrialists, reformers, and public relations counsels who arrange the field in which collective judgment takes form.<\/p>\n<p data-start=\"728\" data-end=\"1243\">Bernays\u2019s originality lies in his refusal to treat propaganda as an exception to democracy. For him, it is one of democracy\u2019s operating mechanisms. In a society too complex for every citizen to investigate every question, propaganda narrows choices, dramatizes issues, creates symbols, and transforms scattered desires into public action. A fashion, a political campaign, a charitable cause, a public-health movement, even a university\u2019s reputation\u2014all may be engineered through the careful management of attention.<\/p>\n<p data-start=\"1245\" data-end=\"1554\">Calm, lucid, and unsettling, Bernays writes not as a moralist but as a technician of modern persuasion. He shows how the public relations counsel became the new strategist of social life: not merely selling products, but creating circumstances; not merely advertising ideas, but making them appear inevitable.<\/p>\n<p data-start=\"1556\" data-end=\"1825\">Nearly a century later, <em data-start=\"1580\" data-end=\"1592\">Propaganda<\/em> reads with astonishing force. Before algorithms, influencers, viral campaigns, and political branding, Bernays had already grasped the central truth of the modern age: power belongs to those who know how to organize the public mind.<\/p>\n<p data-start=\"1827\" data-end=\"1924\" data-is-last-node=\"\" data-is-only-node=\"\">This is not only a book about propaganda. It is a book about the invisible conditions of freedom.<\/p>","protected":false},"excerpt":{"rendered":"<p>A startling classic on the hidden machinery that turns private desire into public opinion.<\/p>","protected":false},"featured_media":2170,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[1897,1643,43,51,69],"product_tag":[2846,2838,2840,2845,2842,2843,2847,2844,2839,2841],"class_list":["post-2169","product","type-product","status-publish","has-post-thumbnail","product_cat-histoire","product_cat-philosophie-politique","product_cat-politique","product_cat-psychologie","product_cat-sociologie","product_tag-democratic-manipulation","product_tag-edward-bernays","product_tag-invisible-government","product_tag-manufacture-of-consent","product_tag-mass-psychology","product_tag-media-influence","product_tag-modern-propaganda","product_tag-political-persuasion","product_tag-propaganda","product_tag-public-relations","desktop-align-left","tablet-align-left","mobile-align-left","first","instock","downloadable","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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